Why Good Writing Is Important For Your Career

Have you ever wondered why we ever had English classes? Grammar classes? Composition classes? I loved those classes, but I know a lot of people did not. Why were those classes important anyways? Would I ever use them in my job? Yes! Yes, you will. Whether you’re hired by a company or freelance and own your own business, you will be writing something, in one form or another. And this even applies to those who do not have office or computer-based jobs. Why is good writing important for your career? Writing communicates. “Communication is key,” as they say. But what is communication? Translated to a business context, communication is the lifeblood of career and business: communication from an employee to an employer, worker to coworkers, freelancers to clients, businesses to customers, and vice versa are what runs a successful operation. Effective communication translates to profits. Business thrives in good communication, and someone with good writing will be propelled in their career. But what does written communication do? Writing collects and compacts information, convinces others, and closes deals. Writing collects Any good writer, long before they put their pen to paper and write a draft of anything, collects thoughts, brainstorms ideas, and records them in notes. Hear me out here. How are taking random notes and brainstorming an example or a benefit of good writing? It would just look like a jumble of randomness and chaos. Good writing is professional and crisp and clean! True… but the process to get to that professional look and result had to come first from a random writing of ideas. When I say good writing, I am invested in teaching the method and benefit of the whole process, not just the benefit of the result. When you’re collecting information, much of it will go to your head and then leave, never to be remembered again. Good writers write down their fleeting ideas and the information they are absorbing. They aren’t actually writing, proofreading, or editing yet; that comes later. And in business and careers, researching and collecting information will translate to reports to update its' present state or innovation for a path of the future, but before that happens, that information needs to be compacted. Writing compacts  Did you notice the alliteration of my points? Communicates, collects, compacts, convinces, and closes. They all start with "C". Compacting things for memory is a great mental exercise. For business, compact writing helps quicker translation of writing into action. While collecting ideas adds information, compacting subtracts information. Why is that a good thing? Because not all information is necessary or impactful every single time or in every single context. Information collected from brainstorming will now take structure with compacting. Ideas are placed into an outline like bones to a skeleton. The actual writing will provide the meat.    In business and careers, memos and emails will be a regular occurrence. They only usually contain quick points to remember. For those with bosses, regular reports need to be compiled that distills updated information from many departments or team members in order to see the progress of the business. For others, presentations also are a form of compacting such information. Charts and graphs are graphics, not writing, but have the same idea. Before employment, the most common piece of compact information is the resume. A whole person’s history of work is condensed to a page. Minute details of each part is often not needed, except for highlights that are relevant to the current job offer on the line. But compacting information is not enough as it is just knowledge. It must also convince one to action. Writing convinces There’s something important that only language can do directly that not many things can do. That is, to persuade someone to do a specific action. In order for a business to advance, there are proposals to be written in order to steer a company in a certain way towards a goal. It must be written with a goal in mind and why that goal is worthy. Project proposals include compact information such as risk, budgeting, features, benefits, and possible obstacles but most of all the direction for a particular department or even the whole company to venture forth. Well-written proposals build a case for future profit. And those who advance the company advance their careers. Writing professionally also builds up credibility. Blog posts and articles about specific subjects build up a notion of expertise. Entire audiences follow good writing of bloggers that set themselves up as experts in a particular field. Freelancers are often hired by clients based on this wealth of knowledge about their niche. When looking for new careers, the cover letter is the writing that convinces. A cover letter explains why one would want a specific job and how the prospective employee can become an asset for the company. A prospect’s good points will be emphasized, bad points will be spun into something beneficial, and only good writing can do that. Convincing by itself is not enough, however. The best writing closes a deal. Writing closes Writing closes deals. Or in other words, writing sells. Much of my training is for copywriting, a process we call “trading our words for cash”. Copywriters write things from the online store descriptions of products to the advertisements and marketing to long-form sales letters. Each word is designed to eventually convince a reader to part his money to whatever we are selling. How? Copywriters study their audience like the business does its customers. What do they want? What do they truly need? What problems would they immediately pay money for to solve? What pains does the audience have? In a career, you will be selling yourself to your employer for promotions of more money, to other departments to get you money for budgets, and once you are higher up the chain, to other businesses for their business so both of you could profit. Even before a career, you need to self yourself to your employer through a cover letter, as he is paying you money. If you own a business, you will need to put up effective advertisements. You need those advertisements to have someone do something definite such as go to your place of retail or call you by phone. For online sales, where there is no face to face contact, writing your way to a sale is paramount.  Freelancers would need to close deals on clients on higher prices for their work. Non-profits and political campaigns are very good with these. A good copywriter can press the buttons by appealing to emotion. Dying, starving kids in Africa? Take my money! So-and-so if elected will take away our freedoms and liberties and our puppies? Here are my donations! In my experience sending mail for a political action committee in the 2016 presidential election, a single such letter can amass donations to the tens of thousands. A single, very well-written letter! When you can make money like that for your boss or yourself with just the written word, it is indeed lethal. And when you have a way with words your career will flourish, as you can close deals for more, for your gain. You are ultimately trading your words for some kind of profit. Conclusion I aimed to practice all these things in writing this post. In fact, the points actually correspond to the accepted steps of writing anything lengthy. In writing this post, I first wrote down and collected ideas for brainstorming. From that sea of ideas, I compacted them into an outline and threw away the unneeded information. I aimed to convince you of the importance of good writing. And finally, I want to close this and call you to action to go forth and write well! In writing well, you become an asset for good communication, and because communication is the lifeblood of an operation, any operation, it will only serve to propel you in your career. You do not want to be in a race against someone with a better cover letter, a better resume, a large collection of expertise, a better presentation of data, and a better sales copy, as they have a huge advantage against you. Take that advantage, and write! Written by Samuel Garcia

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